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Industrial Addiction

Radiohead and ‘In Rainbows’ Download Policy

by User ImageAmbient Decay on May 26th, 2008

They turned the music sales model on its head, but indie rockers Radiohead won’t be repeating their decision to let fans choose what to pay for their downloads, front-man Thom Yorke told The Hollywood Reporter.


“I think it was a one-off response to a particular situation,”

Yorke said of the band’s downloading policy for the album ‘In Rainbows‘.


“It was one of those things where we were in the position of everyone asking us what we were going to do,” he said. “I don’t think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time.”

Radiohead’s decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after the band walked away from troubled record label EMI, sparking a slew of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.

The band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. ‘In Rainbows‘ later was released as a CD. So, it’s back to regular CD releases now as it seems.

source: the Hollywood Reporter.

www.radiohead.com

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